A sector in motion? Every day confirms it.
Another clear sign that the European Product Media sector is undergoing significant change.
Pagani Pens SA, the group behind PRODIR, is acquiring SENATOR. Two well-established names in the world of promotional writing instruments are now becoming part of the same group.
But this is about much more than a simple acquisition.
PRODIR and SENATOR will each retain their own identity and positioning. Two distinct brands, each with their own strengths, which can now benefit from the strength and resources of the same group.
And production? It stays in Europe.
This is undoubtedly one of the most important aspects of this announcement.
SENATOR’s production site in Groß-Bieberau, Germany, will remain operational. This decision will preserve not only around 120 jobs, but also valuable industrial expertise and European production capacity.
Together with PRODIR’s production in Switzerland, the new group therefore remains firmly rooted in Made in Europe.
And in our industry, that is far from a minor detail.
What does this mean for distributors?
More choice. A broader offering. And two complementary brands brought together under the same group.
PRODIR and SENATOR will continue to tell two different stories, while enabling the group to cover a much broader spectrum of the market.
For distributors, this opens up new possibilities: different market segments, different volumes, and a wide range of design and personalization needs.
Two brands. A new dynamic.
Consolidation, collaboration, European production, innovation… our industry continues to evolve.
And this acquisition is yet another illustration of that.
Two brands. Two strong identities. One group with new ambitions. 🚀
BAPP wishes the teams at Pagani Pens, PRODIR and SENATOR every success as they embark on this new chapter!
👉 Discover the official press release: Click here