{"id":1458,"date":"2026-03-25T12:04:21","date_gmt":"2026-03-25T11:04:21","guid":{"rendered":"https:\/\/bapp.ddev.site\/?page_id=1458"},"modified":"2026-06-03T10:52:06","modified_gmt":"2026-06-03T08:52:06","slug":"product-media","status":"publish","type":"page","link":"https:\/\/www.bapp.be\/fr\/product-media\/","title":{"rendered":"Product media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1458\" class=\"elementor elementor-1458\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce8b92 e-flex e-con-boxed e-con e-parent\" data-id=\"5ce8b92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2876f46 e-con-full e-flex e-con e-child\" data-id=\"2876f46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a09a87 e-con-full e-flex e-con e-child\" data-id=\"0a09a87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0139f9c elementor-widget elementor-widget-heading\" data-id=\"0139f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand les objets deviennent des exp\u00e9riences de marque <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-763250f e-con-full e-flex e-con e-child\" data-id=\"763250f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a72de7c elementor-widget elementor-widget-text-editor\" data-id=\"a72de7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">\u00c0 la\u00a0BAPP, nous ne consid\u00e9rons pas les produits promotionnels comme de simples objets. Nous les voyons comme des supports, des points de contact tangibles qui diffusent votre marque \u00e0 travers le monde et ancrent vos messages dans les esprits.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ce n\u2019est jamais simplement un stylo.\u00a0C\u2019est la signature d\u2019un nouveau d\u00e9part.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ce n&rsquo;est jamais simplement un\u00a0totebag.\u00a0C&rsquo;est votre marque int\u00e9gr\u00e9e au quotidien.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ce n&rsquo;est jamais simplement un produit.\u00a0C&rsquo;est un lien, un souvenir\u00a0qui a du sens.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-169efb2 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"169efb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e99c49b e-con-full e-flex e-con e-child\" data-id=\"e99c49b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-522a630 e-con-full e-flex e-con e-child\" data-id=\"522a630\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8da112 elementor-widget elementor-widget-spacer\" data-id=\"f8da112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdd96fd e-con-full e-flex e-con e-child\" data-id=\"cdd96fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d6b5b elementor-widget elementor-widget-spacer\" data-id=\"f3d6b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7922d96 e-flex e-con-boxed e-con e-parent\" data-id=\"7922d96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7937620 e-con-full e-flex e-con e-child\" data-id=\"7937620\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d73ce8b e-con-full e-flex e-con e-child\" data-id=\"d73ce8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db20410 elementor-widget elementor-widget-heading\" data-id=\"db20410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le Product Media? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a1c71 elementor-widget elementor-widget-text-editor\" data-id=\"b1a1c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Le concept de \u00ab\u00a0Product Media\u00a0\u00bb est tr\u00e8s large : en principe, tout produit pouvant arborer un logo, un nom ou un message devient un support de communication.\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Un stylo, un parapluie, un t-shirt, un cadeau d\u2019affaires ou un article promotionnel \u00e0 l\u2019effigie de votre marque n\u2019est plus seulement un objet : une fois marqu\u00e9 de votre image de marque, il devient un \u00e9l\u00e9ment actif de votre strat\u00e9gie marketing et de communication.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Ces objets aident les entreprises \u00e0 :<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\"> Promouvoir leur marque et renforcer leur notori\u00e9t\u00e9 au fil du temps.\u00a0<\/span><\/li><li><span data-contrast=\"auto\"> Soutenir les lancements de produits et les campagnes de vente.\u00a0<\/span><\/li><li><span data-contrast=\"auto\"> Renforcer leurs relations avec leurs clients, leurs partenaires et leurs communaut\u00e9s.\u00a0<\/span><\/li><\/ul><p><b><span data-contrast=\"auto\">Pourquoi est-ce important ?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Les\u00a0product\u00a0media\u00a0ne sont pas des \u00e9l\u00e9ments secondaires, mais des outils strat\u00e9giques pour la marque.\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ils sont pr\u00e9sents entre les mains des gens et dans leur vie quotidienne, cr\u00e9ant des impressions physiques r\u00e9p\u00e9t\u00e9es de la marque, au-del\u00e0 des \u00e9crans ou des publicit\u00e9s.\u00a0<\/span><\/p><p><span data-contrast=\"auto\">C\u2019est pourquoi un stylo devient plus qu\u2019un simple stylo, et un cadeau plus qu\u2019un simple cadeau : ils deviennent des exp\u00e9riences port\u00e9es par la marque qui cr\u00e9ent du lien, rappellent la marque et suscitent l\u2019engagement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f73185 e-con-full e-flex e-con e-child\" data-id=\"3f73185\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a50715d elementor-widget elementor-widget-spacer\" data-id=\"a50715d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c4d06a e-flex e-con-boxed e-con e-parent\" data-id=\"7c4d06a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ad320 elementor-widget elementor-widget-n-accordion\" data-id=\"88ad320\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1430\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1430\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Le pouvoir du Product Media, en chiffres  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1430\" class=\"elementor-element elementor-element-c9836be e-con-full e-flex e-con e-child\" data-id=\"c9836be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1008534 elementor-widget elementor-widget-text-editor\" data-id=\"1008534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Les produits promotionnels et les cadeaux d&rsquo;entreprise ne sont pas de simples objets, ce sont des supports publicitaires. Ils ont leur place dans votre mix marketing aux c\u00f4t\u00e9s de la t\u00e9l\u00e9vision, de la radio, de la presse \u00e9crite et des affiches. Et les chiffres parlent d&rsquo;eux-m\u00eames :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Taux de couverture de 88 %<\/span><\/b><span data-contrast=\"auto\">\u00a0: en moyenne, les produits promotionnels touchent 88 % des personnes \u00e2g\u00e9es de 14 ans et plus, soit plus que la radio, la t\u00e9l\u00e9vision ou tout autre m\u00e9dia traditionnel.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Impact durable : 37 %<\/span><\/b><span data-contrast=\"auto\">\u00a0des destinataires conservent un article promotionnel pendant plus de deux ans, tandis que 75 % le gardent pendant plus de six mois.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Messages m\u00e9morables : 57 %\u00a0<\/span><\/b><span data-contrast=\"auto\">des personnes qui re\u00e7oivent un article promotionnel se souviennent du message publicitaire, soit un taux de m\u00e9morisation deux fois sup\u00e9rieur \u00e0 celui des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Exposition quotidienne<\/span><\/b><span data-contrast=\"auto\">\u00a0: la plupart des articles promotionnels sont utilis\u00e9s en moyenne une fois par jour, ce qui conf\u00e8re \u00e0 votre message une visibilit\u00e9 quotidienne.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"11\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Reconnaissance de la marque : 84 %<\/span><\/b><span data-contrast=\"auto\">\u00a0des consommateurs europ\u00e9ens se souviennent de la marque ou de l&rsquo;entreprise qui leur a offert un article promotionnel.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"12\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Attrait pratique : 75 %<\/span><\/b><span data-contrast=\"auto\">\u00a0des consommateurs europ\u00e9ens conservent les produits promotionnels parce qu&rsquo;ils sont utiles et pratiques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1431\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1431\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Le Product Media dans le mix marketing  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1431\" class=\"elementor-element elementor-element-a65b08b e-con-full e-flex e-con e-child\" data-id=\"a65b08b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e20c10 elementor-widget elementor-widget-text-editor\" data-id=\"2e20c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span data-contrast=\"auto\">\u00c0 la\u00a0BAPP, nous savons que les produits promotionnels et les cadeaux publicitaires ne sont pas de simples \u00e9l\u00e9ments secondaires, mais constituent des supports strat\u00e9giques. Ils ont leur place d\u00e8s le d\u00e9but de votre campagne, et pas seulement \u00e0 la fin, et occupent une place \u00e0 part enti\u00e8re dans votre mix marketing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li><span data-contrast=\"auto\"> La cl\u00e9 du succ\u00e8s ? Conna\u00eetre votre public et adapter le produit \u00e0 la campagne. Tout comme la t\u00e9l\u00e9vision, la radio ou les r\u00e9seaux sociaux, les supports promotionnels poss\u00e8dent des atouts uniques : une large port\u00e9e, un fort taux de m\u00e9morisation, un excellent co\u00fbt par contact et un retour sur investissement mesurable. Un article bien choisi, utile, pertinent et de grande qualit\u00e9 sera appr\u00e9ci\u00e9 et restera dans les m\u00e9moires longtemps apr\u00e8s la fin de la campagne.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li><span data-contrast=\"auto\"> Avec une planification minutieuse, les campagnes de Product Media peuvent proposer des articles personnalis\u00e9s et exclusifs \u00e0 des prix attractifs. R\u00e9sultat : des impressions durables, un engagement accru et un lien plus fort entre votre marque et les personnes qui comptent le plus.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1432\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1432\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Une publicit\u00e9 tangible et multisensorielle  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1432\" class=\"elementor-element elementor-element-155ed78 e-con-full e-flex e-con e-child\" data-id=\"155ed78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dda59e elementor-widget elementor-widget-text-editor\" data-id=\"9dda59e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Nous consid\u00e9rons les produits promotionnels et les cadeaux d&rsquo;entreprise comme des supports tangibles et durables, qui contrastent fortement avec le contenu num\u00e9rique \u00e9ph\u00e9m\u00e8re. Contrairement aux publicit\u00e9s qui disparaissent en un instant, ces produits existent dans le monde r\u00e9el et font appel \u00e0 plusieurs sens, cr\u00e9ant ainsi des impressions plus fortes et plus durables.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\"> Les spots radio ne font appel qu&rsquo;\u00e0 un seul sens, l&rsquo;ou\u00efe, puis disparaissent.<\/span><\/li><li><span data-contrast=\"auto\"> Les spots t\u00e9l\u00e9vis\u00e9s font appel \u00e0 la vue et \u00e0 l&rsquo;ou\u00efe, mais s&rsquo;estompent en 30 secondes.<\/span><\/li><li><span data-contrast=\"auto\"> Les annonces dans les journaux sont vues et lues, et bien qu&rsquo;elles soient tangibles, elles ne durent g\u00e9n\u00e9ralement qu&rsquo;une journ\u00e9e.<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Un produit promotionnel, en revanche, peut \u00eatre vu, touch\u00e9, senti, entendu, voire go\u00fbt\u00e9 : les stylos que vous tenez, les parfums que vous sentez, les bonbons que vous\u00a0d\u00e9gustez, les cadeaux audio que vous \u00e9coutez. Plus le nombre de sens stimul\u00e9s est \u00e9lev\u00e9, plus l&rsquo;activit\u00e9 c\u00e9r\u00e9brale est intense et plus la valeur m\u00e9morielle est grande.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1433\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1433\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Une communication intelligente et non intrusive  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1433\" class=\"elementor-element elementor-element-237af19 e-flex e-con-boxed e-con e-child\" data-id=\"237af19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e74700 elementor-widget elementor-widget-text-editor\" data-id=\"2e74700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Dans le monde\u00a0\u00ab\u202fhypernum\u00e9rique\u202f\u00bb\u00a0d&rsquo;aujourd&rsquo;hui, la publicit\u00e9 traditionnelle peut \u00eatre per\u00e7ue comme intrusive. Les banni\u00e8res en ligne, les pop-ups, les notifications push et les e-mails non sollicit\u00e9s bombardent les consommateurs, tandis que les publicit\u00e9s \u00e0 la t\u00e9l\u00e9vision et en streaming sont souvent ignor\u00e9es ou bloqu\u00e9es. Le public a plus de contr\u00f4le que jamais et attend des marques qu&rsquo;elles respectent son attention.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Le Product Media fonctionne diff\u00e9remment. Il est non intrusif par nature. Les consommateurs choisissent de s\u2019engager, qu\u2019il s\u2019agisse de prendre en main un produit haut de gamme en magasin, de recevoir un cadeau d\u2019affaires attentionn\u00e9 ou de profiter d\u2019un cadeau lors d\u2019un \u00e9v\u00e9nement. Ces articles sont bienvenus, appr\u00e9ci\u00e9s et m\u00e9morables, s\u2019int\u00e9grant parfaitement aux exp\u00e9riences physiques et num\u00e9riques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Avec l&rsquo;essor de l&rsquo;int\u00e9gration num\u00e9rique, le Product Media peut d\u00e9sormais compl\u00e9ter les campagnes en ligne : les codes QR sur les cadeaux promotionnels, les cadeaux compatibles NFC ou les emballages compatibles AR\/VR \u00e9tendent l&rsquo;interaction \u00e0 l&rsquo;espace num\u00e9rique, cr\u00e9ant un engagement multicanal sans forcer l&rsquo;attention.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Des promotions en magasin aux \u00e9v\u00e9nements hybrides, en passant par les cadeaux vendus \u00e0 distance ou les cadeaux de fin d&rsquo;ann\u00e9e pour le personnel, un produit promotionnel est per\u00e7u comme une valeur ajout\u00e9e, et non comme une interruption. Chaque stylo, sac fourre-tout ou cadeau relie naturellement votre marque, tant dans le monde r\u00e9el que dans le monde num\u00e9rique.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Des \u00e9tudes le confirment : les produits qui font appel au toucher et \u00e0 la vue cr\u00e9ent une perception de la marque plus forte que la vue seule. Ajoutez-y la durabilit\u00e9, qu&rsquo;ils soient utilis\u00e9s quotidiennement ou conserv\u00e9s pendant des mois ou des ann\u00e9es, et un article promotionnel devient un point de contact durable et \u00e0 fort impact.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1434\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1434\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Durable et responsable  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1434\" class=\"elementor-element elementor-element-f4368b9 e-flex e-con-boxed e-con e-child\" data-id=\"f4368b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84eceee elementor-widget elementor-widget-text-editor\" data-id=\"84eceee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Nous savons que les marques modernes accordent de l&rsquo;importance \u00e0 la responsabilit\u00e9 sociale des entreprises (RSE), et c&rsquo;est \u00e9galement notre cas. Dans le cadre des Product Media, il ne s&rsquo;agit pas seulement d&rsquo;assurer la visibilit\u00e9, mais aussi d&rsquo;agir de mani\u00e8re responsable. Nos membres veillent \u00e0 ce que chaque produit soit en ad\u00e9quation avec votre strat\u00e9gie RSE, en exigeant des fabricants des certifications, le respect des normes et des conditions de travail \u00e9thiques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La durabilit\u00e9 est \u00e9galement une question de choix et de qualit\u00e9. L&rsquo;objectif est que les destinataires appr\u00e9cient, conservent et utilisent les produits promotionnels et les cadeaux d&rsquo;entreprise sur le long terme. En choisissant des alternatives durables et de haute qualit\u00e9, vos produits ont non seulement un impact, mais renforcent \u00e9galement l&rsquo;image responsable de votre entreprise.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Des mat\u00e9riaux \u00e9cologiques aux cadeaux produits de mani\u00e8re \u00e9thique, chaque article peut refl\u00e9ter vos valeurs tout en cr\u00e9ant un lien significatif entre votre marque et les gens.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">D\u00e9finition de la RSE : La responsabilit\u00e9 sociale des entreprises, ou commerce durable, est \u00ab un processus par lequel les entreprises int\u00e8grent volontairement, syst\u00e9matiquement et de mani\u00e8re coh\u00e9rente des consid\u00e9rations sociales, environnementales et \u00e9conomiques en consultation avec les parties prenantes \u00bb.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1435\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1435\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pourquoi un distributeur BAPP fait la diff\u00e9rence  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1435\" class=\"elementor-element elementor-element-2359102 e-flex e-con-boxed e-con e-child\" data-id=\"2359102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d0577 elementor-widget elementor-widget-text-editor\" data-id=\"21d0577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span data-contrast=\"auto\"> Au fait des derni\u00e8res tendances \u2013 Ils sont \u00e0 la pointe des innovations en mati\u00e8re de supports promotionnels.<\/span><\/li><li><span data-contrast=\"auto\"> Expertise en mati\u00e8re de fournisseurs \u2013 Ils connaissent les bons partenaires et leurs offres.<\/span><\/li><li><span data-contrast=\"auto\"> Solutions cr\u00e9atives \u2013 Ils proposent des id\u00e9es adapt\u00e9es \u00e0 vos objectifs et \u00e0 votre budget.<\/span><\/li><li><span data-contrast=\"auto\"> Contr\u00f4le qualit\u00e9 \u2013 Ils garantissent une ex\u00e9cution sans faille, de la commande \u00e0 la livraison.<\/span><\/li><li><span data-contrast=\"auto\"> Conseils en mati\u00e8re de conformit\u00e9 \u2013 Ils ma\u00eetrisent la l\u00e9gislation relative aux articles promotionnels et aux cadeaux d&rsquo;affaires, vous aidant ainsi \u00e0 \u00e9viter les mauvaises surprises.<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Un distributeur d\u00e9di\u00e9 conna\u00eet \u00e9galement votre entreprise, vos campagnes pass\u00e9es et les produits qui ont le mieux fonctionn\u00e9, ce qui permet d&rsquo;assurer la continuit\u00e9, la coh\u00e9rence et des choix plus judicieux au fil du temps.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">M\u00eame pour les campagnes de derni\u00e8re minute, les membres de la BAPP fournissent des solutions cr\u00e9atives, personnalis\u00e9es et rentables, adapt\u00e9es aux d\u00e9lais et aux budgets.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Collaborez avec un expert en supports publicitaires de la BAPP et transformez vos stylos, sacs et cadeaux en exp\u00e9riences de marque strat\u00e9giques et m\u00e9morables.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46aaf03 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"46aaf03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bapp.be\/fr\/liste-des-membres\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Trouvez ici un consultant et expert affili\u00e9 \u00e0 la BAPP <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2abef99 e-flex e-con-boxed e-con e-parent\" data-id=\"2abef99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d89fb33 e-con-full e-flex e-con e-child\" data-id=\"d89fb33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fea87a5 e-con-full e-flex e-con e-child\" data-id=\"fea87a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d38fb1 elementor-widget elementor-widget-text-editor\" data-id=\"9d38fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun Underlined SCXW29040112 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29040112 BCX0\">T<\/span><span class=\"NormalTextRun SCXW29040112 BCX0\">\u00e9moignages\u00a0<\/span><\/span><span class=\"EOP SCXW29040112 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a613f5 elementor-widget elementor-widget-heading\" data-id=\"3a613f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi ont-ils d\u00e9cid\u00e9 de devenir membres ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f1e542 e-con-full e-flex e-con e-child\" data-id=\"8f1e542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb77a6 e-con-full e-flex e-con e-child\" data-id=\"1eb77a6\" 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custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"252\" class=\"elementor elementor-252 swiper-slide e-loop-item e-loop-item-2868 post-2868 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tStijn Wildiers\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Nous travaillons avec deux partenaires professionnels. C&rsquo;est important. Ils savent o\u00f9 nous voulons aller et connaissent \u00e9galement ce que nous avons fait par le pass\u00e9. Gr\u00e2ce \u00e0 \u00ab Alibaba \u00bb, nous pouvons facilement tout obtenir. Mais si quelque chose tourne mal, nous n&rsquo;avons plus de plan B et nous avons besoin d&rsquo;une solution s\u00fbre.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCo-managing director and marketing manager of BOMA, in Promo-Biss\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"252\" class=\"elementor elementor-252 swiper-slide e-loop-item e-loop-item-2867 post-2867 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNicolas Lambert\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Nous constatons que, dans le contexte marketing actuel, les consommateurs recherchent de plus en plus des produits qui ont du sens, m\u00eame lorsqu\u2019il s\u2019agit d\u2019articles promotionnels. Ces produits peuvent avoir une valeur \u00e0 leurs yeux \u00e0 condition d\u2019\u00eatre int\u00e9ressants et utiles. Je ne pense pas qu\u2019ils se laissent encore s\u00e9duire par des babioles sans int\u00e9r\u00eat.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFormer president of STIMA, in Promo-Biss\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"252\" class=\"elementor elementor-252 swiper-slide e-loop-item e-loop-item-2866 post-2866 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tStef Willems\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Je connais quelqu\u2019un qui a pass\u00e9 pas moins de treize fois un alcootest pour obtenir le porte-cl\u00e9s BOB.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVias spokesman, in Promo-Biss.be\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"252\" class=\"elementor elementor-252 swiper-slide e-loop-item e-loop-item-323 post-323 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAnja Stas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Il faut se mettre \u00e0 la place des autres : de quoi ont-ils besoin et comment puis-je les aider gr\u00e2ce \u00e0 mon message ? Vous pouvez y parvenir avec un petit cadeau qui attire et retient l&rsquo;attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tChief commercial officer Flanders Meeting &amp; Convention Center Antwerp, in Promo-Biss\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"252\" class=\"elementor elementor-252 swiper-slide e-loop-item e-loop-item-321 post-321 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNathalie\u00a0Erdmanis\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Les articles promotionnels constituent un excellent levier commercial. Ils doivent toutefois s\u2019accompagner d\u2019une bonne strat\u00e9gie marketing qui englobe tous les autres aspects de la vente : le positionnement, la communication, le produit, l\u2019emplacement et le prix. De nos jours, un bon article promotionnel peut faire pencher la balance lorsqu\u2019il s\u2019agit de choisir entre plusieurs offres similaires. C\u2019est ce petit plus que l\u2019on \u00ab aime bien recevoir.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBrussels Airlines, in Promo-Biss\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00e9c\u00e9dent\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Suivant\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quand les objets deviennent des exp\u00e9riences de marque \u00c0 la\u00a0BAPP, nous ne consid\u00e9rons pas les produits promotionnels comme de simples objets. Nous les voyons comme des supports, des points de contact tangibles qui diffusent votre marque \u00e0 travers le monde et ancrent vos messages dans les esprits.\u00a0\u00a0 Ce n\u2019est jamais simplement un stylo.\u00a0C\u2019est la signature [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1458","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bapp.be\/fr\/wp-json\/wp\/v2\/pages\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bapp.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bapp.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bapp.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bapp.be\/fr\/wp-json\/wp\/v2\/comments?post=1458"}],"version-history":[{"count":1,"href":"https:\/\/www.bapp.be\/fr\/wp-json\/wp\/v2\/pages\/1458\/revisions"}],"predecessor-version":[{"id":3441,"href":"https:\/\/www.bapp.be\/fr\/wp-json\/wp\/v2\/pages\/1458\/revisions\/3441"}],"wp:attachment":[{"href":"https:\/\/www.bapp.be\/fr\/wp-json\/wp\/v2\/media?parent=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}