{"id":3689,"date":"2026-06-11T14:39:07","date_gmt":"2026-06-11T12:39:07","guid":{"rendered":"https:\/\/www.bapp.be\/?p=3689"},"modified":"2026-07-08T13:28:36","modified_gmt":"2026-07-08T11:28:36","slug":"why-bapp-is-embracing-a-new-identity","status":"publish","type":"post","link":"https:\/\/www.bapp.be\/en\/news\/why-bapp-is-embracing-a-new-identity\/","title":{"rendered":"Why BAPP Is Embracing a New Identity?"},"content":{"rendered":"\n

If there is one thing our industry teaches us every day, it is that standing still is not an option.<\/p>\n\n

The promotional products industry is evolving at an incredible pace. Sustainability, innovation, digital transformation, and changing customer expectations continue to reshape the way we work and grow.This led BAPP to ask an important question: <\/p>\n\n

Does our image today truly reflect where we want to be tomorrow?<\/strong><\/p>\n\n

The answer was clear.<\/p>\n\n

Our logo and website have served us well for many years, but they no longer fully reflected the energy, ambition, and vision that drive our association today.<\/p>\n\n

That is why we are proud to introduce our new identity.<\/p>\n\n

\"\"<\/figure>\n\n

More Than a New Look<\/strong><\/p>\n\n

This transformation goes far beyond a new logo or a redesigned website. It reflects the evolution of BAPP over recent years and the direction we want to take in the future. Today, BAPP aims to be more than a professional association. <\/p>\n\n

We want to be a strategic partner for our members, suppliers, and everyone active within the promotional products industry. A partner that connects, inspires, informs, and supports. <\/p>\n\n

An Ambition for the Future<\/strong><\/p>\n\n

Through our new website, we aim to provide a modern and accessible platform where knowledge, expertise, and opportunities come together.A place where connections are made, ideas are shared, and our community can continue to grow. <\/p>\n\n

Our ambition is to strengthen our network, attract new members, and create even greater value for our industry.At the same time, we are looking beyond Belgium’s borders. <\/p>\n\n

We want to contribute to the international visibility of our sector and continue building BAPP’s reputation as a trusted and respected industry association. Not by watching change happen, but by helping shape it. <\/p>\n\n

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This Is Only The Beginning<\/strong><\/p>\n\n

The launch of our new logo and website marks an important milestone for BAPP. But above all, it marks the beginning of a new chapter. A chapter driven by collaboration, growth, and innovation. <\/p>\n\n

A chapter we will write together. With our members. With our suppliers. With our partners. Because in the end, BAPP is not about a logo or a website. BAPP is about people. <\/p>\n\n

BAPP is about people.<\/p>\n\n

And thanks to those people, we look to the future with confidence, ambition, and enthusiasm.<\/p>\n\n

The best is yet to come<\/strong><\/p>\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

If there is one thing our industry teaches us every day, it is that standing still is not an option. The promotional products industry is evolving at an incredible pace. Sustainability, innovation, digital transformation, and changing customer expectations continue to reshape the way we work and grow.This led BAPP to ask an important question: Does […]<\/p>\n","protected":false},"author":1,"featured_media":3688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/posts\/3689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/comments?post=3689"}],"version-history":[{"count":1,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/posts\/3689\/revisions"}],"predecessor-version":[{"id":3837,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/posts\/3689\/revisions\/3837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/media\/3688"}],"wp:attachment":[{"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/media?parent=3689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/categories?post=3689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/tags?post=3689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}