{"id":2296,"date":"2026-03-25T12:04:21","date_gmt":"2026-03-25T11:04:21","guid":{"rendered":"https:\/\/bapp.twoofakind.agency\/product-media\/"},"modified":"2026-06-03T10:58:33","modified_gmt":"2026-06-03T08:58:33","slug":"product-media","status":"publish","type":"page","link":"https:\/\/www.bapp.be\/en\/product-media\/","title":{"rendered":"Product media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2296\" class=\"elementor elementor-2296 elementor-1458\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce8b92 e-flex e-con-boxed e-con e-parent\" data-id=\"5ce8b92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2876f46 e-con-full e-flex e-con e-child\" data-id=\"2876f46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a09a87 e-con-full e-flex e-con e-child\" data-id=\"0a09a87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0139f9c elementor-widget elementor-widget-heading\" data-id=\"0139f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When products become brand experiences <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-763250f e-con-full e-flex e-con e-child\" data-id=\"763250f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a72de7c elementor-widget elementor-widget-text-editor\" data-id=\"a72de7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">At BAPP, we do not view promotional products as mere objects. We see them as media, tangible touchpoints that broadcast your brand throughout the world and anchor your messages in people&#8217;s minds.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">It is never simply a pen. It is the signature of a new beginning. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">It is never simply a tote bag. It is your brand integrated into daily life. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">It is never simply a product. It is a connection, a meaningful memory. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-169efb2 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"169efb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e99c49b e-con-full e-flex e-con e-child\" data-id=\"e99c49b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-522a630 e-con-full e-flex e-con e-child\" data-id=\"522a630\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8da112 elementor-widget elementor-widget-spacer\" data-id=\"f8da112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdd96fd e-con-full e-flex e-con e-child\" data-id=\"cdd96fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d6b5b elementor-widget elementor-widget-spacer\" data-id=\"f3d6b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7922d96 e-flex e-con-boxed e-con e-parent\" data-id=\"7922d96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7937620 e-con-full e-flex e-con e-child\" data-id=\"7937620\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d73ce8b e-con-full e-flex e-con e-child\" data-id=\"d73ce8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db20410 elementor-widget elementor-widget-heading\" data-id=\"db20410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Product Media? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a1c71 elementor-widget elementor-widget-text-editor\" data-id=\"b1a1c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The &#8220;Product Media&#8221; concept is very broad: in principle, any product that can bear a logo, name, or message becomes a communication medium. <\/span><\/p><p><span data-contrast=\"auto\">A pen, an umbrella, a T-shirt, a corporate gift or a promotional item bearing your brand\u2019s logo is no longer just an object: once branded with your logo, it becomes an active part of your marketing and communications strategy. <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><p><b><span data-contrast=\"auto\">These products help companies to:<\/span><\/b><span data-ccp-props=\"{}\"> <\/span><\/p><ul><li><span data-contrast=\"auto\"> Promote their brand and strengthen their awareness over time. <\/span><\/li><li><span data-contrast=\"auto\"> Support product launches and sales campaigns. <\/span><\/li><li><span data-contrast=\"auto\"> Strengthen their relationships with their customers, partners, and communities. <\/span><\/li><\/ul><p><b><span data-contrast=\"auto\">Why is this important?<\/span><\/b><span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-contrast=\"auto\">Product media are not secondary elements, but strategic tools for the brand. <\/span><\/p><p><span data-contrast=\"auto\">They are present in people&#8217;s hands and in their daily lives, creating repeated physical impressions of the brand, beyond screens or advertisements. <\/span><\/p><p><span data-contrast=\"auto\">This is why a pen becomes more than just a pen, and a gift more than just a gift: they become brand-driven experiences that create connections, recall the brand, and generate engagement.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f73185 e-con-full e-flex e-con e-child\" data-id=\"3f73185\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a50715d elementor-widget elementor-widget-spacer\" data-id=\"a50715d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c4d06a e-flex e-con-boxed e-con e-parent\" data-id=\"7c4d06a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ad320 elementor-widget elementor-widget-n-accordion\" data-id=\"88ad320\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1430\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1430\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> The power of Product Media, in numbers  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1430\" class=\"elementor-element elementor-element-c9836be e-con-full e-flex e-con e-child\" data-id=\"c9836be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1008534 elementor-widget elementor-widget-text-editor\" data-id=\"1008534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Promotional products and corporate gifts are not simple objects; they are advertising media. They have their place in your marketing mix alongside television, radio, print, and outdoor advertising. And the numbers speak for themselves:  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">88% coverage rate<\/span><\/b><span data-contrast=\"auto\">: on average, promotional products reach 88% of people aged 14 and over, more than radio, television, or any other traditional medium.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Lasting impact: 37%<\/span><\/b><span data-contrast=\"auto\"> of recipients keep a promotional item for more than two years, while 75% keep it for more than six months.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Memorable messages: 57%<\/span><\/b><span data-contrast=\"auto\"> of people who receive a promotional item remember the advertising message, a recall rate twice as high as television advertisements.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Daily exposure<\/span><\/b><span data-contrast=\"auto\">: most promotional items are used on average once per day, giving your message daily visibility.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"11\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Brand recognition: 84%<\/span><\/b><span data-contrast=\"auto\"> of European consumers remember the brand or company that gave them a promotional item.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"12\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Practical appeal: 75%<\/span><\/b><span data-contrast=\"auto\"> of European consumers keep promotional products because they are useful and practical.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1431\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1431\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Product Media in the marketing mix  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1431\" class=\"elementor-element elementor-element-a65b08b e-con-full e-flex e-con e-child\" data-id=\"a65b08b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e20c10 elementor-widget elementor-widget-text-editor\" data-id=\"2e20c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span data-contrast=\"auto\">At BAPP, we know that promotional products and promotional gifts are not mere secondary elements, but strategic media. They belong at the beginning of your campaign, not just at the end, and occupy a full place in your marketing mix. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li><\/ul><p> <\/p><ul><li><span data-contrast=\"auto\"> The key to success? Knowing your audience and matching the product to the campaign. Just like television, radio, or social media, promotional media have unique strengths: broad reach, high recall rate, excellent cost per contact, and measurable return on investment. A well-chosen item\u2014useful, relevant, and high-quality\u2014will be appreciated and remembered long after the campaign ends.  <\/span><\/li><\/ul><p> <\/p><ul><li><span data-contrast=\"auto\"> With careful planning, Product Media campaigns can offer personalized and exclusive items at attractive prices. The result: lasting impressions, increased engagement, and a stronger connection between your brand and the people who matter most. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1432\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1432\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Tangible and multisensory advertising  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1432\" class=\"elementor-element elementor-element-155ed78 e-con-full e-flex e-con e-child\" data-id=\"155ed78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dda59e elementor-widget elementor-widget-text-editor\" data-id=\"9dda59e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">We view promotional products and corporate gifts as tangible and lasting media, which contrast sharply with ephemeral digital content. Unlike advertisements that disappear in an instant, these products exist in the real world and engage multiple senses, creating stronger and more lasting impressions. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><ul><li><span data-contrast=\"auto\"> Radio spots engage only one sense, hearing, then disappear.<\/span><\/li><li><span data-contrast=\"auto\"> Television spots engage sight and hearing, but fade in 30 seconds.<\/span><\/li><li><span data-contrast=\"auto\"> Newspaper advertisements are seen and read, and while they are tangible, they typically last only one day.<\/span><\/li><\/ul><p><span data-contrast=\"auto\">A promotional product, on the other hand, can be seen, touched, smelled, heard, and even tasted: the pens you hold, the fragrances you smell, the candies you taste, the audio gifts you listen to. The more senses stimulated, the more intense the brain activity and the greater the memory value. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1433\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1433\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Intelligent and non-intrusive communication  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1433\" class=\"elementor-element elementor-element-237af19 e-flex e-con-boxed e-con e-child\" data-id=\"237af19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e74700 elementor-widget elementor-widget-text-editor\" data-id=\"2e74700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">In today&#8217;s &#8220;hyperdigital&#8221; world, traditional advertising can be perceived as intrusive. Online banners, pop-ups, push notifications, and unsolicited emails bombard consumers, while television and streaming advertisements are often ignored or blocked. Audiences have more control than ever and expect brands to respect their attention.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">Product Media works differently. It is non-intrusive by nature. Consumers choose to engage, whether picking up a premium product in-store, receiving a thoughtful business gift, or enjoying a giveaway at an event. These items are welcome, appreciated, and memorable, integrating seamlessly into both physical and digital experiences.   <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">With the rise of digital integration, Product Media can now complement online campaigns: QR codes on promotional gifts, NFC-enabled giveaways, or AR\/VR-compatible packaging extend the interaction into digital space, creating multichannel engagement without forcing attention.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">From in-store promotions to hybrid events, remote-delivered gifts, or year-end staff gifts, a promotional product is perceived as added value, not an interruption. Every pen, tote bag, or gift naturally connects your brand, both in the real world and the digital world. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">Studies confirm it: products that engage touch and sight create stronger brand perception than sight alone. Add durability\u2014whether used daily or kept for months or years\u2014and a promotional item becomes a lasting, high-impact touchpoint. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1434\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1434\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Sustainable and responsible  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1434\" class=\"elementor-element elementor-element-f4368b9 e-flex e-con-boxed e-con e-child\" data-id=\"f4368b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84eceee elementor-widget elementor-widget-text-editor\" data-id=\"84eceee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">We know that modern brands value corporate social responsibility (CSR), and so do we. In Product Media, it is not only about ensuring visibility, but also about acting responsibly. Our members ensure that every product aligns with your CSR strategy, requiring certifications from manufacturers, compliance with standards, and ethical working conditions.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">Sustainability is also a matter of choice and quality. The goal is for recipients to appreciate, keep, and use promotional products and corporate gifts over the long term. By choosing sustainable and high-quality alternatives, your products not only make an impact but also strengthen your company&#8217;s responsible image.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">From eco-friendly materials to ethically produced gifts, every item can reflect your values while creating a meaningful connection between your brand and people.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><i><span data-contrast=\"auto\">Definition of CSR: Corporate social responsibility, or sustainable business, is &#8220;a process by which companies voluntarily, systematically, and consistently integrate social, environmental, and economic considerations in consultation with stakeholders.&#8221;<\/span><\/i><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1435\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1435\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why a BAPP distributor makes the difference  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1435\" class=\"elementor-element elementor-element-2359102 e-flex e-con-boxed e-con e-child\" data-id=\"2359102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d0577 elementor-widget elementor-widget-text-editor\" data-id=\"21d0577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span data-contrast=\"auto\"> Up to date with the latest trends \u2013 They are at the forefront of innovations in promotional media.<\/span><\/li><li><span data-contrast=\"auto\"> Supplier expertise \u2013 They know the right partners and their offerings.<\/span><\/li><li><span data-contrast=\"auto\"> Creative solutions \u2013 They propose ideas tailored to your objectives and budget.<\/span><\/li><li><span data-contrast=\"auto\"> Quality control \u2013 They guarantee flawless execution, from order to delivery.<\/span><\/li><li><span data-contrast=\"auto\"> Compliance advice \u2013 They master the legislation relating to promotional items and business gifts, helping you avoid unpleasant surprises.<\/span><\/li><\/ul><p><span data-contrast=\"auto\">A dedicated distributor also understands your business, your past campaigns, and the products that have performed best, ensuring continuity, consistency, and better decisions over time.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">Even for last-minute campaigns, BAPP members provide creative, personalized, and cost-effective solutions tailored to deadlines and budgets.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p><p><span data-contrast=\"auto\">Work with a BAPP promotional media expert and transform your pens, bags, and gifts into strategic and memorable brand experiences.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46aaf03 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"46aaf03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bapp.be\/en\/members-list\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Find a BAPP-affiliated consultant and expert here <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2abef99 e-flex e-con-boxed e-con e-parent\" data-id=\"2abef99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d89fb33 e-con-full e-flex e-con e-child\" data-id=\"d89fb33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fea87a5 e-con-full e-flex e-con e-child\" data-id=\"fea87a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d38fb1 elementor-widget elementor-widget-text-editor\" data-id=\"9d38fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun Underlined SCXW29040112 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29040112 BCX0\">T<\/span><span class=\"NormalTextRun SCXW29040112 BCX0\">estimonials<\/span> <\/span><span class=\"EOP SCXW29040112 BCX0\" data-ccp-props=\"{}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a613f5 elementor-widget elementor-widget-heading\" data-id=\"3a613f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why did they decide to become members?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f1e542 e-con-full e-flex e-con e-child\" data-id=\"8f1e542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb77a6 e-con-full e-flex e-con e-child\" data-id=\"1eb77a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7abe9e8 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"7abe9e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2252,&quot;offset_sides&quot;:&quot;right&quot;,&quot;offset_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-2252\">.elementor-2252 .elementor-element.elementor-element-7fa42054{--display:flex;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--align-items:flex-start;--gap:40px 40px;--row-gap:40px;--column-gap:40px;--border-radius:10px 10px 10px 10px;}.elementor-2252 .elementor-element.elementor-element-7fa42054:not(.elementor-motion-effects-element-type-background), .elementor-2252 .elementor-element.elementor-element-7fa42054 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-8fad456 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.elementor-element.elementor-element-1bb934e3{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:space-between;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-2252 .elementor-element.elementor-element-3142e74f{text-transform:uppercase;color:var( --e-global-color-8fc1c5c );}.elementor-2252 .elementor-element.elementor-element-3142e74f a{color:var( --e-global-color-8fc1c5c );}.elementor-2252 .elementor-element.elementor-element-3142e74f a:hover, .elementor-2252 .elementor-element.elementor-element-3142e74f a:focus{color:var( --e-global-color-8fc1c5c );}.elementor-2252 .elementor-element.elementor-element-4a7976d7{text-transform:uppercase;color:var( --e-global-color-8fc1c5c );}.elementor-2252 .elementor-element.elementor-element-4a7976d7 a{color:var( --e-global-color-8fc1c5c 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.elementor-element.elementor-element-4a7976d7 p {\n    margin: 0;\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-7fa42054 *\/.elementor-2252 .elementor-element.elementor-element-7fa42054 {\n    position: relative;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2252\" class=\"elementor elementor-2252 elementor-252 elementor-252 swiper-slide e-loop-item e-loop-item-2874 post-2874 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tStijn Wildiers\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">We work with two professional partners. This is important. They know our objectives and are also familiar with our past achievements. Through &#8220;Alibaba,&#8221; we can easily obtain everything. However, if something goes wrong, we no longer have a plan B, and we require a reliable solution.    <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCo-managing director and marketing manager of BOMA, in Promo-Biss\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2252\" class=\"elementor elementor-2252 elementor-252 elementor-252 swiper-slide e-loop-item e-loop-item-2872 post-2872 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNicolas Lambert\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">We observe that, in the current marketing landscape, consumers are increasingly seeking meaningful products, even when it comes to promotional items. These products can hold value in their eyes, provided they are engaging and useful. I do not believe they are still swayed by meaningless trinkets.  <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFormer president of STIMA, in Promo-Biss\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2252\" class=\"elementor elementor-2252 elementor-252 elementor-252 swiper-slide e-loop-item e-loop-item-2870 post-2870 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tStef Willems\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">I know someone who took a breathalyzer test no fewer than thirteen times to get the BOB keychain.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVias spokesman, in Promo-Biss.be\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2252\" class=\"elementor elementor-2252 elementor-252 elementor-252 swiper-slide e-loop-item e-loop-item-2562 post-2562 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAnja Stas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">You must put yourself in others&#8217; shoes: what do they need and how can I help them with my message? You can achieve this with a small gift that attracts and retains attention. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tChief Commercial Officer Flanders Meeting &amp; Convention Center Antwerp, in Promo-Biss\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7976d7 elementor-widget elementor-widget-text-editor\" data-id=\"4a7976d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPartner 3\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2252\" class=\"elementor elementor-2252 elementor-252 elementor-252 swiper-slide e-loop-item e-loop-item-2566 post-2566 temoignage type-temoignage status-publish hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7fa42054 e-flex e-con-boxed e-con e-parent\" data-id=\"7fa42054\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aedafe0 e-con-full e-flex e-con e-child\" data-id=\"aedafe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d344556 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6d344556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNathalie Erdmanis\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0fdb elementor-widget elementor-widget-theme-post-content\" data-id=\"fad0fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Promotional products are an excellent sales lever. However, they must be supported by a sound marketing strategy that encompasses all other aspects of sales: positioning, communication, the product, placement, and price. Nowadays, a good promotional item can tip the balance when choosing between several similar offers. It is that little extra that people &#8220;like to receive.&#8221;   <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb934e3 e-con-full e-flex e-con e-child\" data-id=\"1bb934e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3142e74f elementor-widget elementor-widget-text-editor\" data-id=\"3142e74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBrussels Airlines, in Promo-Biss\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7976d7 elementor-widget elementor-widget-text-editor\" data-id=\"4a7976d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPartner 1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When products become brand experiences At BAPP, we do not view promotional products as mere objects. We see them as media, tangible touchpoints that broadcast your brand throughout the world and anchor your messages in people&#8217;s minds. It is never simply a pen. It is the signature of a new beginning. It is never simply [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2296","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/pages\/2296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":1,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/pages\/2296\/revisions"}],"predecessor-version":[{"id":3443,"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/pages\/2296\/revisions\/3443"}],"wp:attachment":[{"href":"https:\/\/www.bapp.be\/en\/wp-json\/wp\/v2\/media?parent=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}