{"version":"1.0","provider_name":"BAPP","provider_url":"https:\/\/www.bapp.be\/en\/","author_name":"Tom","author_url":"https:\/\/www.bapp.be\/en\/news\/author\/tom\/","title":"Why BAPP Is Embracing a New Identity? &#183; News &#183; BAPP","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"GGW9OwBHe0\"><a href=\"https:\/\/www.bapp.be\/en\/news\/why-bapp-is-embracing-a-new-identity\/\">Why BAPP Is Embracing a New Identity?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bapp.be\/en\/news\/why-bapp-is-embracing-a-new-identity\/embed\/#?secret=GGW9OwBHe0\" width=\"600\" height=\"338\" title=\"&#8220;Why BAPP Is Embracing a New Identity?&#8221; &#8212; BAPP\" data-secret=\"GGW9OwBHe0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.bapp.be\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.bapp.be\/wp-content\/uploads\/2026\/06\/identite-BAPP-2026-scaled.jpg","thumbnail_width":2048,"thumbnail_height":1280,"description":"If there is one thing our industry teaches us every day, it is that standing still is not an option. The promotional products industry is evolving at an incredible pace. Sustainability, innovation, digital transformation, and changing customer expectations continue to reshape the way we work and grow.This led BAPP to ask an important question: Does [&hellip;]"}